DTC (Direct-to-Consumer) wine sales offer wineries greater control, higher margins, and direct customer relationships , allowing for personalized marketing, exclusive offers, and valuable data collection. For consumers , DTC provides convenient home delivery, access to a wider range of niche wines, personalized recommendations, and a deeper connection to the winery through experiences like wine clubs and flash sales.  Benefits for Wineries: Increased Profit Margins: Bypassin

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