Nebbiolo trending high with fans like LeBron James

Nebbiolo is currently experiencing a peak in global popularity, often described as reaching its highest level of fame since its international breakout in the 1980s

. While it remains a niche variety compared to global giants like Cabernet Sauvignon, it has secured a status as one of the world's most "noble" and "revered" grapes. 

Key Drivers of Popularity

• The "Burgundy Alternative": As prices for high-end Burgundy (Pinot Noir) have skyrocketed, collectors and enthusiasts have turned to Nebbiolo for its similar profile—pale color, high acidity, and intense aromatic complexity.

• Accessibility via "Baby Barolos": While elite wines like Barolo and Barbaresco can be expensive and require decades of aging, the rising popularity of Langhe Nebbioloand Nebbiolo d’Alba has provided consumers with more affordable, early-drinking options.

• Regional Rediscovery: Beyond the famous Langhe hills, lesser-known Nebbiolo regions like Valtellina (Lombardy) and Alto Piemonte (Gattinara, Ghemme) are seeing a "rediscovery" due to their distinct, often more affordable styles.

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Global Standing and Trends

• Homebody Nature: Despite its fame, Nebbiolo is famously "picky" about its terroir. Approximately 75% to 80% of the world's total plantings are still concentrated in Italy's Piedmont region.

• Limited Production: It remains rare; in Piedmont, it occupies only about 9% to 10% of the vineyard area, significantly less than the more widely planted Barbera.

• Emerging Regions: New World winemakers are increasingly experimenting with the grape. Notable "niche" success has been found in Australia (King Valley, Adelaide Hills), California (Lodi, Santa Barbara), and Washington State.

• Cultural Influence: Its prestige is bolstered by high-profile enthusiasts; for example, NBA star LeBron James has shared his appreciation for Nebbiolo on social media, further elevating its profile among modern collectors.

Check out Paul's Nebbiolo HERE